About us
Our brand story
It all started with the desire to create a really effective vitamin product that would give more back to people and value what pure nature offers.
Together, it was found that the high-quality pharmaceutical industry is suppressed by endless bureaucracy and market protection, and therefore it was decided to contribute to people’s well-being by creating innovative, effective and conveniently consumed food supplements. It could be done in theory – 4 out of the five founders, Imre, Indrek, Tanel and Sander, worked in the pharmaceutical sector for many years. There they gained excellent experience in the production, development, quality and regulation of pharmaceuticals and pharmaceutical products.
But how to market all of this? Co-founder and marketing specialist Kristi joined the company, when products were already being created, but the products did not yet have a brand nor a face. The new team member was a perfect fit, because Kristi had also gotten the idea to start working with spray vitamins while living in Australia for years, as she saw their positive effects. When Kristi returned to Estonia, two crucial poles – high-quality production and engaging marketing – came together by chance (or fate) and thus, NorVita was created.
Summer 2019
The idea to produce innovative vitamins was born
Our health is the most important thing so that we can live a wonderful life and be there for our family and loved ones. But how to monitor it when our lifestyle tends to be insanely fast? Here’s where vitamins can help. Our team thought so too. But how to use them more effectively? By researching science and using our extensive knowledge in the field of dietary supplements, we reached to a solution with the highest quality and effectiveness – liposomal and spray vitamins.
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Spring 2020
The first products were made and the NorVita brand was launched
The idea started a long-term planning process and even more research to find out what is most important to produce the best vitamins. We developed production and found the highest quality raw materials. By finding out which vitamins are most needed, we set the primary products that we will start manufacturing. Choosing a brand name was the most difficult. For us, the idea that we are Nordic people and Nordic culture resonated, which gave rise to the company name Nordic Vitamins and thus the brand name NorVita.
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November 2020
After the initial products were completed, we started communication with distributors in Estonia and abroad
Seeing how long it takes to introduce a new brand and a completely new approach, we realized that opening our own e-store is the fastest way to reach the customer with our innovative product. So we opened an online store and started selling products. It was heartwarming to see how quickly Estonians accepted our product and shared wonderfully positive feedback. It gave us the motivation and courage to go ahead with even bigger plans.
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Spring 2021
We concluded the first cooperation partner agreements for export in Lithuania, Serbia and Ukraine
The long preparations and work finally bore fruit, and the negotiations with foreign distributors, which began in 2020, reached agreements suited well for everyone. Our products arrived abroad for the first time. We always look for long-term cooperation and a common vision in our partners, the goal of which is to raise awareness of innovative and best vitamins out there. Thus, we set no limits to ourselves and are ready for challenges around the world.
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Spring 2022
A new and larger production building is ready
As we continued to develop and the number of sales and distributors increased, our first factory started to become small. Quick searches and planning led us to the completion of a new and larger production building. The capacity of our new factory is to produce 3 million products, and if necessary, we can quickly increase this number. Thanks to the new production building, we are more flexible in our processes.
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Our mission
We value high standards and meet international quality requirements.
We are responsible for providing the best quality products – we use tested organic raw materials, the compositions of which ensure sufficient permitted minerals and vitamin activity units.
We develop new trends in both product use and health behavior, which is the introduction of novel and patented, unique products to the market, and not only to the narrow circle of professional sports, but also to a wide circle of recreational athletes and active lifestyle cultivators.
NorVita’s main goal is to create the best quality micronutrients to support our bodies with the vitamins and minerals they need. Our easy to use oral spray allows you to develop physical and mental abilities extremely effectively. It is important for us that you and your family have all the necessary minerals and vitamins when working, studying, exercising, traveling or partying. Our goal is always to give our best! Our vision is to create opportunities for people to have a valuable and an active life through scientifically verified and innovative solutions.
“Our mission is to provide a healthy lifestyle which is quick, easy and effective for everyone!”
Our strengths
New technology
NorVita is a new-age nutritional supplement manufacturer that attacks everyday life problems such as fatigue, poor sleep, and mild illness by utilizing modern nutritional supplement dosing methods. These include nanosized sprays, along with buccal mucosal absorption and liposome delivery systems.
40+ years of experience in the field
The founders of NorVita have extensive experience in the principles/practices used in the pharmaceutical industry (GMP – Good Manufacturing Practice). Therefore, we are confident in the top quality of our products.
Flexibility
We are characterized by quick adaptation to changes in the market. Thanks to the fact that we control the development, production and logistics of the products from the beginning to the end, we are able to react quickly and offer our customers the best products at an excellent price.
Northern touch
As Nordic people, we are used to cold weather and little sunlight, and we know how strongly the lack of micronutrients affects our mood, energy level, ability to concentrate and overall body function. That’s why we ourselves are the biggest fans of our products!
Our diversity is enriching
Our team is our brand – innovative, Nordic, versatile. We are all specialists in our field, but we share a common goal of helping people live healthier lives. Getting the right team in place is the basis of good work and therefore one of the most important aspects. When building our team, we have made sure that, in addition to professional competence, all members also have the same values, ambitions and attitude towards life.
Indrek Viirpalu
Logistics
“I enjoy finding solutions even to the most complex challenges—whether it’s sourcing materials on short notice or ensuring timely delivery to the customer. For the past 20 years, I’ve been guided by the belief that there is always a solution.”
Tanel Saul
Product development
“Product development is a great responsibility, but creating a good product yourself is a true pleasure. The best feeling comes when a product created by the team and me is genuinely appreciated and makes someone’s life better. When the right people work together on the right things, success is guaranteed.”
Imre Annilo
Production
“A business must be efficient and create value, but this often leads to striving for maximum output at the lowest possible cost. Unfortunately, this frequently comes with ethical compromises—environmentally harmful production, the use of damaging chemicals, and poor working conditions. My goal is to produce responsibly, without harming people or the environment. Ethical production requires a clear vision that carries through from the product all the way to the customer. Every product has its own story.”
Kristi Paluoja
Marketing
“As a trainer and nutrition coach, good health has always been central to me. At NorVita, I have the opportunity to raise awareness about healthy lifestyles and explain how dietary supplements can support health in today’s fast-paced world.”
Taniel Väliste
International sales
“International sales is not about pushing products, but about deeply understanding people, markets, and the right timing. My role is to turn ambitious ideas into feasible and sustainable partnerships, and to ensure that agreements are not just promises, but truly implemented and value-creating for all parties involved.”
Mari Västra
Quality Management
“Quality—and maintaining and continuously improving it—has always been my mission. My background in GMP, pharmaceuticals, and healthcare has shaped a strong understanding of the importance of product safety, quality, and regulatory compliance, as well as embedding these principles into teamwork. In dietary supplements, transparency and responsibility are especially important to me, so that end consumers can trust our products. My goal is to contribute to quality being not just a requirement, but a consciously upheld value.”
Janar Järvela
Technology
“My goal is to contribute to the production of high-quality and safe products, as well as to the continuous improvement of manufacturing processes in order to increase efficiency and reliability. At NorVita, I have found a dedicated team where professionalism and precision are truly valued.”
Helen Sirel
Production Coordination
“I am a friendly and open person for whom genuine connection, well-being, and health are important—these are the values that brought me to NorVita. I care deeply about high-quality work and a supportive, solution-oriented team, so that together we can achieve our shared goals.”
Change does not come by itself. Try our products and find new energy in your life!
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Your health is important to us
